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The Prosecco Method

by Louisa Klein

Whether you’re a writer, like me, or a musician, or an artist of any kind, spreading the word about your work and earn money out of it is simple, not easy, but simple: it all boils down to apply a METHOD THAT WORKS WITH CONSISTENCY.

Through constant learning from professionals who were more successful and experienced than me, I’ve developed a method that works like a charm and I just want to share it with you today, I’m this newsletter, I’ve called it THE PROSECCO METHOD!

Why “Prosecco”? No, don’t get too excited, since it has nothing to do with Italian wine, although a glass of wine here and there truly helps, LOL!

“Prosecco” stands for:

PRO duce

Sha  re

CO nnect

PRO-SHA-CO

It is the same pronunciation of the famous Italian wine (Prosecco), although, again it has nothing to do with it (but go get a glass anyway!). I will analyze extensively the free steps of the method in several future newsletters but, for now, here’s a summary:

PRODUCE

Produce something every day, no matter if good or bad, finished or unfinished.

As a writer, I literally write EVERY SINGLE DAY: one I might write a few paragraphs of my current novel, another day I copy write for a client or I write a pitch for another or an article for my newsletter, just like this one!

Bottom line: I write every day, but not necessary the same thing and NOT OF THE SAME QUALITY (trust me, I were a lot of stuff that gets regularly thrown away).

If you’re a musician, you can work on a simple composition, start writing the lyrics of a song, etc; if you are a painter/illustrator, you might just sketch something, or copy a photo, or prepare a storyboard and so on: the important thing, whatever your craft is, is that YOU PRODUCE SOMETHING EVERY DAY.

SHARE

Once you’ve produced whatever you wanted to produce, you share it with the world! Just, please, don’t be shy! Even if it’s not good, it’s just a first draft or a sketch, it’s totally OK if it’s not great. Just put it out there and, while you’re at it, speak about your process as well (you could be helping others by doing it, as well as yourself!).

I’ve learned with time that transparency and authenticity are the keys to growth and success as a creator. Sure, putting yourself out there can be very scary, mostly because it exposes you to criticism but guess what? Creative jobs are all BASED ON REJECTION AND CRITICISM, more than any other job! The important thing is that you learn to tell the difference between COSTRUCTIVE CRITICISM and TROLLING:

CONSTRUCTIVE CRITICISM is vital to the professional growth of any creator and it is polite, kind and MOTIVATED, for instance, if an editor gives you notes on your writing, they are supposed to always tell you WHY this and that doesn’t work, so that you can fix things, aware of what’s wrong and learn your lesson for your future writing. For instance, when I started, I tended to overwrite a lot: my mentors first pointed out this weakness, then taught me to cut unneeded details and to write in a more precise, effective way. These days, whenever I write something, I keep in mind what I learned from their constructive criticism and overwriting isn’t a problem anymore! If you are an illustrator, you for sure got notes from your art teacher or from your art director while you work at a project and it was HELPFUL CRITICISM that made you GROW.

TROLLING, on the other hand, is just abuse. It’s when you get insulted online for no particular reason, it’s when you lost a photo or an illustration and they tell you “you suck!” Or “you’ll never make it, just give up!” Or when they give your book a one star rating without even posting an explanatory review.Now, trolls are sadly part of the game and they are very annoying and they can be hurtful, but … they’re just trolls! “Let us not speak of them, but look, and pass”, as Virgil said to Dante in The Divine Comedy.

CONNECT

Sharing is part of the connecting process, of course: when you put yourself out there, obviously, you connect with anyone who sees/hears/reads your stuff.

Although the above is true and happens automatically, there is a more aware, self-conscious way of connecting and it’s when you reach out to other creators to connect and COLLABORATE in any shape of form, for instance: to pick their brain and get some useful advice, when you are starting/you are moving in an uncharted territory; cross promote, for instance through newsletter swaps, interviews on your social media, sharing each other’s content etc. ;to properly collaborate on a mutual project/work for each other/pass work onto each other.

Yeah, in case you haven’t noticed, is very important to progress in ANY JOB, but it’s CRUCIAL AND VITAL FOR CREATORS: you aren’t going to accomplish anything, unless you team-up with other creators! Just get it into your skull, collaboration, mutual promotion and, in general, lifting each other up, are keys to success these days in any creative business.

Networking with other creators helped me to promote my blog (lostinfiction.co.uk), but also to find work, since more than once I happened to connect with, for instance, a cover designer whose client was looking for an editor, or a SEO consultant who needed content for some of his clients’ websites: I wouldn’t have had those opportunities, if I hadn’t connected with the above people in the first place! So, networking and helping each other is really vital, don’t think for minute that you can avoid it.

Also, bear in mind that another perk of networking and connecting is that … you make friends! Some of my oldest friends, actually, are creators I’ve met during my writing journey.

So, I hope this article was helpful, thanks for you support …  keep creating!

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