Home ‘Lost in’ Events Why do you need a press release?

Why do you need a press release?

by Louisa Klein

Why? Because you’re worth it! More important, because your book is worth it. But let’s not rush into things since, unless you are a journalist, you don’t know what a press release is, so let me first explain it to you. A press release is a document usually between 700 and 1000 words, giving a journalist/blogger all the information necessary to write an effective article/blog post about your book (or whatever other product you are selling). In fact, if you have a small business, you can actually use a press release to approach new potential clients, giving them all the info they need to decide if buying your product/service or not.
Writing a press release is, in my opinion, very difficult. It is, in some ways, comparable to writing of a query letter, which we all know is a real pain (and if you think differently, well, good for you, I am so envious!).
I have learned how to write press releases the hard way, when I was working in a big British press agency and got constantly bullied by my boss. Anyway, I’m not complaining, since being insulted every two minutes because of the smallest mistake actually paid and now I can do it blindfolded!:)
To write an effective press release, you should just concentrate on what the core of your news is. If you have a book out, then that’s the core of your news, of course, your new title!  I’ll use the press release written to promote my book to let you understand, here’s the first bit:
The Lost in Fiction team proudly announces its first fiction project: Supernatural Freak, now available at Amazon in Ebook format! Here’s the link: http://www.amazon.co.uk/Supernatural-Freak-ebook/dp/B00A81H31U/ref=sr_1_1?s=digital-text&ie=UTF8&qid=1353049761&sr=1-1
As you can see, the first line tells almost everything: Supernatural Freak is Lost in Fiction’s first book (produced clearly by a team of people and not a random girl who didn’t know what she was doing) it is available only in Ebook format, for now, from Amazon (the link follows). Now, if you are a very busy blogger, you’d probably just click on the link and read the blurb directly on Amazon. The book has of course the ‘look inside’ option where you can read the first chapter and a half. If you are not that busy, you might  want to carry on reading who Louisa Klein is and here’s the info:
The first of a four-book series, Supernatural Freak is written by 25 years old Louisa Klein who’s Lost in Fiction editorial Manager and a freelance book publicist and editor.
One sentence and the busy blogger has learned that:
1)      My name is Louisa Klein;
2)      I am 25;
3)      My book is part of a series (with another 3 books to go);
4)      I am Lost in Fiction Editorial Manager (a pompous way to say I am the one who decides what to put on the websites, my colleagues trusting me almost completely);
5)      I have a day job as a freelance book publicist and (junior) editor.
Well, quite a few info to be squeezed in a single sentence, don’t you think? Well, that’s the way to do it, since established blogs and newspapers receive hundreds of these kind of emails per week, if not per day. So, if you want to get their attention, you have to make it easier for them, by keeping it short and sweet, giving them all the info they need right away. No time wasters, please!
Now, our famous blogger has all the main info she needs to decide if she is interested in my book or not still, we might have tickled her curiosity and, therefore, she might want to know more, before making a decision, so here we are:
The book is set in London and it’s an urban fantasy for readers of all ages, but especially aimed at a young audience. It tells the adventures of Robyn Wise, a girl in her twenties who has a number of inborn supernatural abilities no one can explain, not even the most powerful wizards living in England. Below, the amazing cover and the blurb:

“When paranormal expert Robyn Wise is offered an outrageous sum of money to cure a boy who is turning into a dead tree, she’s very sceptical. A politician ready to pay that much to make his son stop growing branches instead of hair? Come on! She’s more likely to be abducted by aliens. This is a trap. Or much worse. And, of course, it’s much worse.
The child is turning into a dark portal, created by a powerful entity determined to absorb Fairyland’s power. This means that not only queen Titania and her court are in danger, but the very balance of the magic fluxes.
Robyn’d rather stick a pencil in her own eye but, to learn how to destroy the portal, she has to sneak into the Wizardry Council, a place full of wizards who are hiding something—though it’s certainly not their dislike of her.
There, she discovers a terrible secret that could help to overthrow Fairyland’s enemies for good, but puts her in the midst of an ancient and deadly war, and not as a bystander, but as the main target.”
So, by now our blogger really knows everything she needs to know! She has info about the author, the book blurb and the amazing cover, plus a link to Amazon. Since the cover is so amazing, I thought it would be a very good idea to point out that the designer works for Harper and Collins, giving her details too:
Supernatural Freak stars a cover created by Harper and Collins digital artist Regina Wamba
(http://www.maeidesign.com/), who recently joined the Lost in Fiction team, bringing to the table her amazing talent and over ten years of experience.
Note that this info does not only Regina justice (she is a wonderful artist) but also underlines our professionalism: we have hired a super-established cover artist to do the job, my book doesn’t have a make-shift cover with a random stock photo on it.
Now, let’s say that our blogger is so struck by the overwhelming awesomeness of my book, that all she wants is getting involved in my blog tour. All she wants is to get a free copy for review since she has totally fallen for Robyn and her adventures…  What’s next? Whom should she contact and how? There you go!
To get copies for review, interview the author or simply to know more, please contact Bruce Clarke at: info@localhost putting “Supernatural Freak blog tour” as the subject of the email.
 Lost in Fiction is a British online magazine run by a team of young, enthusiastic freelancers. It counts over 20000 unique visitors per month, reaching peaks of 100000 during particular online events such as “Lost in Romance” or “Lost in Young Adults”
So here we are, our press release is finished. You might have noticed the contact details are in bold, just to be sure no one misses them. Again, bear in mind that bloggers receive hundreds of requests every day, it’s your job to make their life easier, giving them all the info they need in an effective way.  If you do so, you’ll definitely earn their respect and you will most likely be put on the top of their slush pile. Good luck with your book!
Louisa Klein

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