Spending at UK booksellers in January 2011 was up just 0.7% . According to Nielsen BookScan data, £108.6m was spent at UK booksellers in the four weeks to 29th January, up just £750,000 year-on-year, and down £7.9m (6.8%) on 2009. Volume sales in January 2011 fell 3.3%, to 14.8m, year-on-year, while average selling prices increased slightly (by 4.1%, or 30 pence), to £7.32. According to experts, “The Big Freeze” is to blame.