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Book sales resist big freeze

by Louisa Klein

Book sales resist big freeze

27.12.10
The last full week of sales before Christmas raises hope for the last few days of the year.
Spending at UK booksellers jumped 12.3% week-on-week last week, despite widespread reports that the big freeze had badly affected bookselling in the last month (a Synovate footfall estimate of a 20% drop in shoppers).
According to Nielsen BookScan data, spending at UK booksellers during the seven days to 18th December totalled £74.1m, up £8.1m on the previous week and down just 2.1% (£1.6m) on the same week last year, beating the annual figure of a 3.6% drop in book spend.
The situation is much better than one may have expected following the Synovate report that footfall across the UK was down 24.3% on 2009 on Saturday—the biggest shopping day of the year—and down 20.5% week-on-week.
















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