How E-book Sales Compare To Print .

1.1. 2010
Amazon’s latest press release about the state of its e-book sales put forth this statistic: its customers are buying more bestsellers in e-book by a ratio of two to one over print. The release last week also stated that the e-tailer has sold more than three times as many e-books in the first nine months of 2010, compared to the same period the previous year.
Amazon’s skill at crafting catchy headlines detailing its strong e-book sales is one of the chief things contributing to an impression that the e-book market is bigger than it actually is. Amazon customers may be buying more Kindle edition bestsellers than print bestsellers, but the e-book market is still a relatively small source of income for publishers. Executives across the board insist e-books currently account for 10% to 15% of revenue.